
Updates & Industry Views
Industry Insights
New Survey Results: How Are Kids Really Learning to Swim in the UK?
As part of the STA's Learn to Swim Week #ILSW2025, the STA surveyed UK parents of children under 12 to better understand how young swimmers are learning today - and the challenges they face.
The findings are striking:
Only 2.8% of parents said their children are learning to swim through school-based programmes, despite swimming being part of the national curriculum.
👀 Dive into the full insights and discover what’s holding kids back:
👉 Read the full report
STA, Swim England & Swim Wales Back Pop-Up Pools Initiative
In a major show of support for accessible swimming, STA, Swim England, and Swim Wales have officially announced their backing for the expansion of pop-up pools across the UK.
These temporary, mobile swimming pools aim to tackle the growing challenges around pool availability and provide more children and communities with the opportunity to learn to swim—regardless of location or facility access.
📝 Read the full briefing note here:
👉 https://lnkd.in/eA46Rist
Swim Direct News
Lovely to see our first school set up - all built and ready to go.
Think you will agree it looks amazing and that's just the outside

